About Us | Parenting Place NZ – Trusted Parent Education

Mum with two kids laughing outside in hammock

Our approach

Parenting Place is a non-profit organisation providing trusted parent education in Aotearoa.

Since 1993, we’ve walked alongside New Zealand families, providing strategies to build stronger relationships.

Inspired by our hopeful vision and mission, we draw on the latest research and more than 30 years of practical, hands-on experience working with families to deliver facilitated and self-guided parenting courses, one-on-one parent coaching, parenting talks, media interviews, articles and online resources to support parents and whānau across the motu.

We inspire parents by offering hope for families.

We equip parents with information and strategies.

We journey with parents through key transition times.

Our approach

Mum with two young children reading together

Our vision + mission

Our vision
That every parent* in Aotearoa feels confident and every child feels deeply loved.
Our mission
Supporting parents* to build strong family relationships
*anyone raising a kid including parents, caregivers, grandparents, guardians, foster carers

Parenting Place exists to provide support for New Zealand families navigating real-world, everyday parenting.

Most of us hope our kids will grow up to be caring and fun human beings who make great choices – and of course we wouldn't say no to the added bonuses of nice manners and enthusiasm for doing the dishes.

We know that parenting is the hardest job many of us will ever do, and we're here to support anyone raising kids in Aotearoa with the tools, inspiration and skills to navigate their parenting journey.

Parenting Place exists to provide support for New Zealand families navigating real-world, everyday parenting.

Most of us hope our kids will grow up to be caring and fun human beings who make great choices – and of course we wouldn't say no to the added bonuses of nice manners and enthusiasm for doing the dishes.

We know that parenting is the hardest job many of us will ever do, and we're here to support anyone raising kids in Aotearoa with the tools, inspiration and skills to navigate their parenting journey.

How we work

With parents

We offer 1:1 Parent Coaching, Parenting Talks, self-guided and facilitated courses and free digital resources including website articles, podcast episodes and social content.

View resources

Image of dad and son on a basketball court together

With organisations

We train education providers, social service agencies and community organsations across New Zealand to deliver parenting courses, including Space, Toolbox and Building Awesome Whānau.

Find out more

Image of Parenting Place training with new course facilitators

What we offer

Toolbox age + stage courses

1:1 Parent Coaching

Self-guided online courses

Space for you and your baby

Building Awesome Whānau

Parenting Talks

Parents We've Met podcast

Parentingperfect.

isn't

"Our kids thrive when they feel safe, heard, and valued— they know they can stumble and still be loved, be challenged and still believed in. Let’s build that kind of foundation together." - Jenny Hale, Senior Parent Coach

What we do

We inspire

We inspire parents to dream big for their whānau relationships – drawing on current research and 30 years of practical, hands-on experience to help parents build their confidence and a great family culture.

We equip

We equip parents with practical, relatable parenting tips and strategies through our online and in-person courses, coaching and resources as families navigate different ages and stages, and key milestones.

We journey

We journey with parents from the time their pēpē are born, right through to adulthood, supporting them especially through key transitions and big topics, alongside the highs, lows and every-days of family life.

Meet our team

Our team

Ben - Job title 1

Ben - Job title 2

Ben - Job title 3

Ben - Job title 4

Ben - Job title 5

Ben - Job title 1

Ben - Job title 2

Ben - Job title 3

Ben - Job title 4

Ben - Job title 5

Ben - Job title 1

Ben - Job title 2

Ben - Job title 3

Ben - Job title 4

Ben - Job title 5

Our impact

We are preventative in our approach, working with families as they navigate different stages, challenges, and circumstances – to encourage and promote strategies that create strong parent-child connections, thriving relationships and grow supportive whānau and community environments.

Last year, Parenting Place reached thousands of New Zealand families through in-person courses and coaching, website articles, social media, podcast episodes and self-guided online courses (FY2025 data).

We received

8,181

course enrollments

We had more than

135,000

article views

We coached

630

parents in 1:1 sessions

Our values

Tūmanako | We are Hopeful

We believe in a flourishing future for families in Aotearoa New Zealand. We know parenting can be challenging, but carry hope that things can always get better. We take a positive, strengths-based approach, inspiring parents to make small, everyday changes that enhance connection with their tamariki.

Manaakitanga | We are Caring

It’s not just what we do, it’s also how we do it that matters. We are inclusive, upholding the mana of those we work with and calling out the best in parents and in their family relationships. We journey alongside, knowing that all families need support and encouragement. Parenting challenges can be unique, but the desire to be seen, heard and cared for is universal.

Auahatanga | We are Creative

We are innovative, reaching widely across Aotearoa through a variety of in-person and digital formats, covering key topics and different ages and stages of parenting. We problem-solve and look for fresh ways to improve our work. We have a good sense of humour, knowing that when you bring fun into the parenting picture, it can break down walls and inspire.

Ako | We are Learners

We are curious and life-long learners, broadening our understanding of people, family and culture. We constantly seek wisdom and expertise to do better and be better. We invest in research, value feedback and draw on our own experiences as real-life parents. Our work is evidence-informed, and we are committed to making world-class parenting education content and support accessible to all New Zealand families.

Mahi Tahi | We are Collaborative

Our best work is done together, drawing from a diverse set of skills, perspectives and expertise. We deeply value relationships - with parents, community organisations, facilitators, and our supporters and wider stakeholders. Partnerships are central to our mahi. We also recognise our place in Aotearoa, striving to be faithful Ti Tiriti o Waitangi partners to better serve all families across the motu.

Support our Mission + Vision

We journey with parents from the time their pēpē are born, right through to adulthood, supporting them especially through key transitions and big topics, alongside the highs, lows and every-days of family life.

Support Us

Our approach

Since 1993, we’ve walked alongside New Zealand families, providing strategies to build stronger relationships.

We inspire parents by offering hope for families.

We equip parents with information and strategies.

We journey with parents through key transition times.

Our vision + mission

Our approach

Since 1993, we’ve walked alongside New Zealand families, providing strategies to build stronger relationships.

We inspire parents by offering hope for families.

We equip parents with information and strategies.

We journey with parents through key transition times.

Our vision + mission

Parenting Place exists to provide support for New Zealand families navigating real-world, everyday parenting.

Parenting Place exists to provide support for New Zealand families navigating real-world, everyday parenting.